Makeblock Neuron Gold Winner in IDSA International Design Excellence Award (IDEA®) 2017

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(Shenzhen, China)August 21, 2017—Makeblock Neuron, designed by Yiyue Zheng and Pu Liu of Makeblock R&D Center for Makeblock Co., Ltd., is a Gold Winner in the Children’s Products category and a recipient of the Plastics Innovation Award in the International Design Excellence Awards (IDEA®) 2017 hosted by the Industrial Designers Society of America (IDSA).
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“It is a true honor to have Makeblock Neuron selected as a Gold Winner Children’s Products category and a recipient of the Plastics Innovation Award,” said Jasen Wang, Makeblock founder and CEO. “Being recognized by global design experts marks a milestone in our company’s development and is proof that our engineering and design capabilities have reached a new level. Makeblock has always been focused on elevating the user experience in order to let our users turn their ideas into reality, and to make STEM education more accessible for everyone. The recognition from IDEA encourages us to keep pushing forward by continuously investing in research and development and design, in order to bring better educational products to the world.”

Makeblock Neuron is a programmable electronic building-block platform for STEM education and practice. It contains more than 30 kinds of blocks with different functions; every block can bind with the others to become a multifunctional smart electronics solution. With the intuitive flow-based Makeblock programming app, Makeblock Neuron enable makers of all programming levels to build a variety of innovative gadgets with ease, turning their unlimited ideas into reality.

“IDSA IDEA 2017 winners demonstrate how designers are able to capture what’s invisible to others and inspire beauty through the smallest of details within the simplest of artifacts,” said IDEA 2017 Jury Chair Owen Foster, IDSA. “Winners go beyond the tangible that we are so accustomed to seeing—to cultivate amazing, holistic ecosystems.”

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Also recognized by IDSA was Airblock, Makeblock’s modular and programmable drone, reaching the finals in the Children’s Products category.

Foster led more than two dozen, global design experts in judging 20 categories covering products, brands, experiences, strategies and more. Onsite jurying was held in May at the newly-renamed Henry Ford Museum of American Innovation in Dearborn, MI.

Proving design truly is a universal language, IDEA attracted hundreds of entries from 54 countries on six continents. Innovations abound in the latest winners submitted by design firms, corporations, universities and more. The competition drew entries from Australia to Austria, Belarus to Brazil, Chile to China and from countries including Croatia, Estonia, India, Iran, Israel, Kazakhstan, Tanzania, Trinidad and Tobago, United States, Uruguay and Vatican City State.

Founded in 1965, the nonprofit IDSA has thousands of members in dozens of Student Chapters, Professional Chapters and Special Interest Sections around the world. The Society hosts events including an annual International Design Conference, District Design Conferences and niche events. Global outreach includes designUpdate and designBytes e-newsletters; INNOVATION magazine; and the Yearbook of Design Excellence. IDSA Ambassadors support and promote industrial design with research and thought leadership such as INsights.

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